Visual Marketing Publications

Publications in Visual Marketing

Explore the most influential research papers and scholarly works that have shaped Visual Marketing. Use the concept filter below to focus on a specific sub-area of research.

Visual Marketing

1.5K

Publications

95.1K

Citations

Showing yearly statistics from 2000-2026.

Page 1

	Year	Citations
An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep Michael A. Kamins Journal of Advertising Targeted AdvertisingConsumer ResearchTom SelleckConsumer AttitudeCommunication	1990	1.2K
Audience Involvement in Advertising: Four Levels Anthony G. Greenwald, Clark Leavitt Journal of Consumer Research Consumer StudyTargeted AdvertisingConsumer ResearchCommunicationAudience Involvement	1984	1K
Seeing things: consumer response to the visual domain in product design Nathan Crilly, James Moultrie, P. John Clarkson Design Studies Consumer-driven Product DevelopmentVisual DesignConsumer ResponseVisual DomainProduct Experience	2004	928
Corporate reputation: seeking a definition Manto Gotsi, Alan Wilson Corporate Communications An International Journal Corporate ReputationReputation ManagementBrand StrategyTerm Corporate ReputationPersonal Branding	2001	892
A framework for marketing image management. H Barich, Philip Kotler PubMed Marketing AnalyticsAd Hoc SurveysAdvertisingDigital MarketingInteractive Marketing	1991	787
Images in Advertising: The Need for a Theory of Visual Rhetoric Linda M. Scott Journal of Consumer Research Visual RhetoricTargeted AdvertisingAdvertising ImagesConsumer ResearchRhetoric	1994	778
Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement Yiyi Li, Ying Xie Journal of Marketing Research Social Medium MonitoringDigital MarketingSocial InfluenceSocial Media PostsCommunication	2019	767
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, Journal of Marketing Marketing AnalyticsCustomer SatisfactionBrand AttentionRecent TrendsConsumer Study	2009	738
Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing Vikas Kumar, Bharath Rajan, Rajkumar Venkatesan, California Management Review Artificial IntelligenceCustomer SatisfactionMarketing AnalyticsCustomer ExperienceDigital Marketing	2019	668
Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences Thomas J. Madden, Kelly Hewett, Martin S. Roth Journal of International Marketing Color CombinationsColor PsychologyCultural RelationInternational MarketingCultural Heritage	2000	595
The Information Processing of Pictures in Print Advertisements Julie A. Edell, Richard Staelin Journal of Consumer Research Information ProcessingTargeted AdvertisingConsumer ResearchCommunicationImage Analysis	1983	586
Impact of color on marketing Satyendra Singh Management Decision Customer SatisfactionConsumer Decision MakingColor PsychologyConsumer StudyManagement	2006	574

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